If you scroll through social media, you will probably have noticed many negative comments promoting hate speech and racism.

In all too many cases, negative comments under a trivial post have been enough to trigger depression or worse.

The latest campaign for Deutsche Telekom, directed by the excellent Steve Ayson, addresses this very issue. Shot by DoP Hoyte van Hoytema. Produced by Zauberberg Productions. Grading  by company 3.

Director || Steve Ayson

Client || Telekom

Production || Zauberberg Productions

Agency || Saatchi & Saatchi

Executive Producer || Andrea Roman-Perse, Frank Siegl, Katrin Zilliger

DOP || Hoyte van Hoytema

Production Designer || Renátó Cseh

Post Production || Zauberberg Productions

Post Producer ||Wiebke Warndorf

Editor || Bobby Good

Grading || Greg Fisher, Company 3

Music, Sounddesign und Mix || Supreme Music

Service Production || CYD Films Budapest